March 15, 2005


In This Issue:


Letter from the Editor

History of the Art Auction

Where & How to Buy and Sell

Marketing Your Artistic Self

Profiles: Collection 2005 Artists

Upcoming Events

Issue #14: Art Auctions, Buying and Selling Art, and Collection 2005 Artists

An e-magazine published by the Society of Local Artists.

  Letter from the Editor

  FROM DISREPUTE TO HAUTE COUTURE: THE HISTORY OF THE ART AUCTION

The aura of high fashion hangs thick in the air: the aromas of lavish perfume, fine leather, cocktails and – yes – cash. Nary a soul in the crowd is unequipped with a custom-tailored suite, silk tie or colossal piece of diamond jewelry. Inside and out, elegantly poised predators sip champagne, buzzing from table to table, tent to tent, silently targeting their prey. They’ve come for one thing: art.

  ART BUSINESS TIPS: BECOME A MORE SUCCESSFUL COLLECTOR OR ARTIST BY DETERMINING WHERE – AND HOW – TO BUY AND SELL

Eli Broad, billionaire philanthropist and quite possibly the world's top art collector, recently made this comment: “When the market went south and the bubble burst, people decided they were better off with real estate and art than they were with stocks.” Today, art collectors have more choices than ever when spending discretionary income on art.

  MARKETING YOUR ARTISTIC SELF

Rule number one: never compare your work to anyone else’s. When we as artists compare ourselves to others, we tend to compare our own weaknesses to another’s strengths. Sadly, this flattens a lot of us before we even get started. Each artist has a unique vision, a distinctive voice that we must believe in totally before we can expect anyone else to believe in it or us.

  COLLECTION 2005 ARTIST PROFILES

This section covers the winners of SOLA’s Collection 2005 jurying. Our experienced jury selected these artists’ works for this year's upcoming exhibit and live auction. Want a sneak preview? Get to know them here first.


Archives



Letter from the Editor

By AVITAL BINSHTOCK

There’s something undeniably thrilling about auctions. The pursuit of beautiful objects in a compellingly competitive environment seems to stoke some primal human urge.

One of my favorite childhood memories, in fact, involves an auction: My mother had taken me to the local swap meet in search of new school clothes. As we ambled down the lively aisles overflowing with garments and shoes, knickknacks and tchotchkes, we heard an auctioneer’s voice rise above the fray. Transfixed, we followed his urgent voice and found that he was, amidst a small crowd, peddling items far too beautiful for their swap meet surroundings. One in particular caught my mother’s attention. It was a tall and opulent Chinese vase, light blue, adorned with mythical birds and exquisite flowers. The auctioneer said the vase was at least 100 years old. I could tell mom was in love.

The bidding was underway and I could see that she wanted it. The price rose and rose and there was a pause when the bidding slowed. The auctioneer asked if there were any higher bids. My mother, usually extraordinarily levelheaded and risk-averse, suddenly called out a price. My head swiveled to look at her. I’d never seen her be so spontaneous. She even seemed surprised at herself.

“Sold!”

Slightly stunned, we lugged our new treasure into the car, strapped a seat belt around it, and sheepishly presented it to my father when we got home. He loved it. And that magnificent vase has been sitting in the entryway of my childhood home ever since, a constant reminder that taking a risk in the pursuit of beauty can pay off.

Yes, there’s something thrilling about auctions. True, art is not an inherently competitive endeavor. But being surrounded by those as appreciative of art as you are, the rush that comes along with placing a winning bid and the sheer exposure to creators and consumers of creativity is about as electrifying to art aficionados as jumping off a bridge is to adrenaline junkies.

This issue opens with an in-depth look at auctions. Christen Cabe takes us deep into their history, from their evolutionary origins to the many forms they embody today, while introducing us to such characters as James Christie and Samuel Baker (founder of Sotheby’s).

For our monthly column about business tips, Aletta de Wal explains the benefits and drawbacks of buying and selling art in different forums. Should you buy or sell at an auction? A gallery? An open studio? After reading de Wal’s insightful explanation, you’ll have a better idea of the best option for you.

And since artists must recognize that business savvy doesn’t always come hand in hand with artistic talent, we asked Jeff Bramschreiber to tell us how to effectively market ourselves as artists. Wondering how to develop and market your portfolio? What kind of promotional materials to distribute? Where and how to exhibit? Answers and guidance are below. And while art collectors are more likely than artists to be good at financial transactions and making investments, they too must continue to educate themselves about the process of investing in art. Whether you’re an artist or a collector (or both), maintaining knowledge is crucial to success.

Also in this issue, my co-editor Katie Vaughn tackled the task of profiling SOLA’s newly named Collection 2005 artists. These are names readers will become more familiar with as the time for SOLA’s auction draws nearer, but for now, these introductions should whet our artistic appetites.

This issue is devoted to the success of artists and art collectors alike. It’s my hope that the expertise we’ve provided here will continue to serve as a wonderful resource for our devoted subscribers.

Avital Binshtock
Managing Editor, In the Studio Magazine


FROM DISREPUTE TO HAUTE COUTURE: THE HISTORY OF THE ART AUCTION

By CHRISTEN CABE

The aura of high fashion hangs thick in the air: the aromas of lavish perfume, fine leather, cocktails and – yes – cash. Nary a soul in the crowd is unequipped with a custom-tailored suite, silk tie or colossal piece of diamond jewelry. Inside and out, elegantly poised predators sip champagne, buzzing from table to table, tent to tent, silently targeting their prey. They’ve come for one thing: art. In all of its forms. Tonight, hoards of treasure will go home with the most respectable names in the art world.

If you find yourself in these surroundings, congratulations. You’ve made it to Sotheby’s, the zenith of the art collecting universe, where the value of the finery to be auctioned is mirrored by the breathtaking opulence of the crowd. But many who participate in such auctions know that the road to becoming a connoisseur is tricky and has seen many transformations throughout history.

Sotheby’s claims to be one of the world’s oldest auction houses, but this statement is quite subjective. In 1744, a young British book dealer named Samuel Baker founded the prestigious organization in London. Thanks to increasing interest in literary texts as a status symbol, Sotheby’s popularity grew rapidly. Only recently, however, has the company’s scope extended beyond the library and into all art realms. Though it’s now one of the world’s largest and most renowned auction companies, Sotheby’s can’t claim to have invented the auction.

To understand the auction’s evolution, we must first understand this: that the impulse to collect is absolutely primal. This fascinating instinct manifests itself in animal species across the biosphere, from birds collecting paraphernalia as a means of attracting mates to human looters of ancient ruins. Interesting to consider is that looters didn’t initially regard art as marketable booty. Value came later, applied by excavators who added worth based on such aspects as a work’s iconography, creator and cultural context. It’s worth it to note that there’s a similarity between birds and ancient looters: in both cases, the acquisition of goods stemmed from a struggle to survive.

The desire for status-conferring material objects, on the other hand, appears to be a uniquely human cognitive function. In “The Rare Art Traditions,” journalist and art expert Joseph Alsop tracks man’s tendency to gather and hoard. He starts with the Stone Age and demonstrates how, as time passed, a market developed to center upon collectors’ demands.

Auctions, Alsop explains, can be traced back to Babylon in 500 B.C, when women and slaves were commodities that were priced based on appearance, ability and assets. Ancient Romans coined the practice of selling family possessions as a means of gaining capital. For instance, Marcus Aurelius is said to have auctioned furniture and other decorative objects in order to repay debts.

The practice reached new extremes in 193 A.D., when the Praetorian Guard actually sold the title of Roman Emperor to the highest bidder (Didius Julianus, who maintained it for only a short time). Later, in seventh-century China, holy men’s former belongings were auctioned to raise money for temples and monasteries.

In England, there’s no record of auctions before the late 1600s. Popular publications from this era make reference to gatherings of painters in cafés and taverns to sell their works to the highest bidders. In the 17th century, however, public auction did not have the fashionable connotation that it does today. Auctioning off one’s goods denoted failure, desperation and seediness much unlike today’s posh environments associated with places like Sotheby’s and its equally reputable rival, Christie’s.

Its founder, James Christie, is largely responsible for the glamour that accompanies modern-day art auctions. Those who knew him noted his charisma and trustworthy personality. With his early auctions in 1766, he entered the art market at just the right time to reap the benefits of an increasingly prosperous 18th-century Europe. Thanks to the reign of King George III, England found new means of acquiring capital, particularly through trade and commerce. The Industrial Revolution spread wealth in all new directions, no longer concentrating it within the elite community. The newly rich sought ways of publicly proving their status. Thus began the relentless pursuit of style, which brought with it the practice of art collecting. Christie took advantage of the growing materialism of his age, stressing the empowering nature of purchasing. His wise business tactics, coupled with his dynamic persona as an auctioneer, forever impacted the form and function of these public redistributions.

While high-end events such as those put on by Sotheby’s and Christie’s remain prominent, they’re no longer the standard for auctions. Today, auctions take place at many social levels. Kelly Detweiler, an artist and Santa Clara University art professor, frequently attends nonprofit art auctions. He particularly supports the San Jose Institute of Contemporary Art (SJICA), which solicits emerging and established artists to donate works annually.

After joining the SJICA, Detweiler began receiving newsletters and invitations to attend the organization’s annual auction. A relatively prolific artist himself, Detweiler does not hesitate to hand over some of his lesser works to the SJICA, and has done so for years.

“I usually let them choose what they’d like to take, and I find that they are pretty reasonable in their selection of works,” he says.

While these types of local auctions can be a great way for upcoming artists to gain exposure, Detweiler warns against offering one’s most prized works to the bidders. Although his work has sold for equitable prices, he has seen more than one contributing artist go home disappointed.

Generally, artists and event organizers agree upon a retail price prior to an auction. This, however, is not the amount for which the work will usually sell. Detweiler expects his auctioned works to sell for about 40 percent of their retail value. The SJICA offers about 20 percent of the sales price to the artist, and even this is often not collected, as many artists choose to donate that money to the organization. In addition to the fact that new artists seldom make a profit from auctions, the possibility also exists that a work may not be sold.

“Really, these events can be as often a humiliation as they are an ego boost,” Detweiler said. If the minimum price is not met, the auction’s organizer discretely returns the work to the artist.

Despite this, art auctions are often a productive way for aspiring collectors to gain experience. Particularly at nonprofit events, collectors can negotiate with the newest artists to get decent prices on works they really like. Detweiller advises collectors to consider art an investment.

“Especially when you’re just starting out, you should choose a work that you want to live with for the rest of your life,” he explained.

Former Sunnyvale resident Karen Reilly has done just that, and does not regret buying the three Salvador Dali lithographs at auctions sponsored by the Officer’s Wives Club, a nonprofit organization and support group for military spouses.

The mood at any art auction, whether international or community-based, is always conducive to buying. An auction’s catalogue describes the event’s featured pieces and artists, and allows participants to preview works prior to the showing. Afterward, the crowd files into a room that becomes silent as the auctioneer approaches. “There is a definite tension in the air,” Reilly said.

A good auctioneer, Reilly explained, can whittle down the competition to two bidders, who may end up offering more than they planned to. Detweiler and Reilly agree that buyers should do their homework before bidding on an item, because auctioneers are trained to slip in tidbits of information during bidding to increase interest.

Whether buying for investment or pleasure, taking part in auctions allows artists and collectors the chance to become integrated into the art market’s intricate system. Catering to the universal impulse to seek out and accumulate treasure, auctions have a long human history. Once a disreputable, underground practice, auctions now take the format of high-society assemblies, as well as forward-looking community functions geared toward making the art world accessible to everyone.

Established Art Auctions: http://art-collecting.com/auctions.htm


ART BUSINESS TIPS: BECOME A MORE SUCCESSFUL COLLECTOR OR ARTIST BY DETERMINING WHERE – AND HOW – TO BUY AND SELL

BY ALETTA DE WAL, Artist Career Training

Eli Broad, billionaire philanthropist and quite possibly the world's top art collector, recently made this comment: “When the market went south and the bubble burst, people decided they were better off with real estate and art than they were with stocks.”

Today, art collectors have more choices than ever when spending discretionary income on art. Buying art is an emotional process that requires many aesthetic and financial decisions. Among them: which artist, which medium, which period, how big or small how much to spend and, not least of all, where (and how) to buy.

Regardless of education, experience or income, art collectors try to pursue work of the highest quality at a fair price. With rare exceptions, art must be seen to be bought, and for many collectors, the chase is more important than the catch.

While there are many settings devoted to selling art, there are three primary ways to buy and sell: auctions, galleries and open studios. Each provides different ways by which working artists and collectors can connect. And while you may find an equal distribution of quality in all three venues, each serve a different niche. In any of these forums, a match of wants and offers can lead to an exchange of work for money.

Showing work in any of these three forums involves deadlines, which can usefully channel creative flows. Aside from meeting financial responsibilities, artists must establish and maintain credibility by representing themselves. In these settings, prices are verifiable by future buyers or dealers. Regardless of venue, an artist’s pricing must be consistent. Doing business ethically requires conforming to all existing agreements.

Art dealers and auctioneers are business professionals who build reputations in the art community through exhibiting to their collector base. They represent emerging and seasoned artists with a solid body of signature work and résumés with a proven track record of sales.

Since accomplished and emerging artists exhibit in all venues, a common misunderstanding is that studios and auctions sell only lesser-known or lower-priced work. If a seasoned artist’s work is exhibited at museums or other galleries, their art may subsequently command higher bids at auctions. One benefit of selling at auctions as opposed to galleries? There is no upper limit.

However, selling at galleries also has its benefits. Gallery dealers serve as pollinators, connecting interested buyers with fine artists whose best work they have “collected” for resale. They provide access to a defined audience. The setting offers viewers the impression of security and credibility. In exchange for this and promotional services, there is a fee. Auctions charge lower fees for their more limited research services, and their audiences may also be interested in items other than handmade fine art.

Terry Catalano, an artist turned auctioneer, observed that artists continually donated their work to auctions benefiting worthy nonprofit arts organizations.

“An auction that benefited the artists themselves was missing,” she said. Like a gallery dealer, auctioneer Catalano “works to bring as many qualified buyers together in one setting to bid on local artwork.” Auctions are lively events and the excitement generated by bidding can lead to sales that might otherwise be put off.

Open studios, another viable way to buy and sell art, allow artists and collectors to meet in a more casual setting. During open studios, artists invite the public directly into their studios. The best open studios make visitors feel like honored guests at a party. The central attraction is an personal introduction to art by the person who created it. The excitement of seeing artists at work, the thrill of commissioning a piece or getting an ‘inside’ story are all part of the experience that many art lovers seek. Sales may happen spontaneously. More often, they are the result of a prior relationship with the artist or a referral by a commercial representative.

Most artists are involved in all aspects of making and distributing their art. For artists to see their work in collections other than their own, the importance of regularly connecting with the public, with or without sales, is essential. Often, getting beyond the studio walls can be the hardest part. The good news is that there are many informal learning opportunities available through print and Internet resources, arts organizations and artist communities like the Society of Local Artists (SOLA). Art professionals, like gallery dealers and auctioneers, usually make it their business to educate themselves about the artists they represent and provide market-based art education to collectors and artists alike.

Aletta de Wal is equal parts artist, educator and entrepreneur. As director of Artist Career Training, she offers personal consultations and professionally designed educational programs and tools to teach artists how to manage their careers and how to get more exposure for their work. Reach her at (650) 917-1225 or aletta@artistcareertraining.com. Read more articles like this at: http://www.artistcareertraining.com/newsletter.asp.


MARKETING YOUR ARTISTIC SELF

BY JEFF BRAMSCHREIBER

Rule number one: never compare your work to anyone else’s. When we as artists compare ourselves to others, we tend to compare our own weaknesses to another’s strengths. Sadly, this flattens a lot of us before we even get started.

Each artist has a unique vision, a distinctive voice that we must believe in totally before we can expect anyone else to believe in it or us. Once that’s accomplished, we have to decide just what we want from our art careers. What kind of exposure do we want? What level of success are we seeking? What are we willing to do to make it happen? Of course, we must also ask ourselves what we can afford.

Getting work in front of an audience for the first time is usually the primary hurdle. You must feel ready, and then you must select your venue, your comfort zone. Walking right into a gallery or a museum may not be the way, as this can be traumatizing even for a veteran artist. For many, it’s best is to start showing at smaller venues and progress to larger ones. Find a local art club and get involved in its programs. Many have monthly competitions, annual shows and outside exhibiting venues. This way, your work gets seen in a less threatening manner, building your confidence and providing you with opportunities to network with other artists. Not to mention the opening the door to awards, commissions and sales.

When you’re ready, take the next step by participating in bigger regional shows like Open Studios, Avartfest (at the Triton Museum of Art) or the Saratoga Rotary Show. These top-drawer exhibitions provide opportunities to reach larger audiences and to gain a reputation. As these regional events are usually juried, you will have access to a fine art professional who will evaluate your work. This kind of one-on-one feedback can be valuable for developing your work. The critique may not always be what you expect, but you can use this information to improve your work. As you continue to showcase, you may want to take larger steps into statewide or even national competitions. Magazines such as “Artweek” and “The Artist’s Magazine” are good sources for choosing shows.

While you are having a wonderful time painting and exhibiting (remember, it should always remain fun), you will need to develop promotional materials for prospective clients. How many materials you create will be based on your goals and your budget. Start with a nice business card, preferably one with an image of your best work. Include your name, phone number, e-mail address and Web site.

Remember that a basic knowledge of computers can really enhance an art career. Many artists avoid computers; we consider them a tether of sorts. However, with business cards, postcards, e-mail, virtual galleries, digital cameras and Web sites at our fingertips, artists would do well to get over their computer phobia.

You will also want to keep track of exhibits that chose you, and awards you won along the way. This will come in handy in the future. Consider developing both an image and a high-quality slide portfolio, since these will often be necessary to get into shows. Again, start small: one or two strong images at a time should work. Don’t try to do it all at once.

When promoting themselves, artists should always show their best work. Never include weaker pieces to fill out an exhibit or a portfolio as the weaker ones drag down the impressive ones. You want your work to always be remembered as solid and strong.

Inevitably, as your work matures and becomes more public, you will begin to sell and receive offers for commissions. Again, keep track of these transactions and create a list of your patrons and clients. Sending them invitations to exhibits or thank-you cards garners their appreciation, and works well for you professionally and financially. Make it a rule to invite at least ten people to any exhibit or show that involves your work.

Consider creating a personal Web site or newsletter. Both have benefits and drawbacks, but provide you with 24-hour-a-day exposure. Though these tools need frequent updating to remain effective, they extend your reach beyond your immediate geographical region.

But to really be your own best marketer, you have to first and foremost believe in yourself and your unique vision, not comparing your work to others. How much you do will be based on your desire, your energy and your budget. Always remember though, your artwork comes first – without it there’s nothing to market.

Jeff Bramschreiber is a community arts liaison for the University Art Center and the Triton Museum of Art in Santa Clara. He is an award-winning artist, demonstrator and instructor at the Triton Museum of Art and the Rosicrucian Egyptian Museum. He is an exhibiting member and past president of both the Santa Clara Art Association and East Valley Artists. Jeff can be contacted at (408) 629-7883 or via e-mail at snjbram@aol.com.


COLLECTION 2005 ARTIST PROFILES

BY KATIE VAUGHN

Below are the winners of SOLA’s Collection 2005 jurying. Our experienced jury selected these artists’ works for this year's upcoming exhibit and live auction. Want a sneak preview? Get to know them here first.

Dan Baumbach
A self-described “technical guy,” Dan Baumbach has a strong affection for cameras and the photographic process. The son of a New York City painter, he grew up among art and artists. Working in commercial photography after college gave him a technical introduction to the art form. Baumbach enjoys spending time outdoors, but instead of simply photographing nature scenes, he aims to capture his experiences through the camera. How does he choose the subject matter of his dramatic and moody photographs? He photographs anything that moves him so much that he wants to stop and stare.

Sukey Bryan
Using layers of paints and glazes, drawn marks and scratches, Sukey Bryan acutely observes her subjects while paring away details to allow for broader interpretations. After studying fine art and English at Yale, Bryan worked as a graphic designer in New York, then earned a master’s degree in fine arts from the Maryland Institute in Boston. Now based in Stanford, Bryan exhibits nationally. Her art draws on her interest in the cyclical transformations caused by natural forces, creating intense paintings with a strong sense of movement.

Linda Curtis
Fascinated by contrasts – light and dark, soft washes and hard edges – Linda Curtis creates realistic watercolor paintings. A graduate of the Philadelphia College of Art, she switched from acrylic to watercolor five years ago. Curtis maximizes the intensity of color in her floral, landscape and portrait paintings, with the goal of evoking a sense of peace in viewers.

Laura Deem
Although Laura Deem explored various artistic techniques for 20 years, she has found herself particularly drawn to monotype printmaking, as she believes it offers a spontaneous medium that allows her to develop rich hues and tones. After earning undergraduate and graduate degrees in art and communication from California State University at Chico, Deem was appointed the public art commissioner to Palo Alto. Backpacking trips through the Eastern Sierras provided a basis for her interpretive landscapes, and she credits travel through Europe and Asia as inspiration for her graceful, subtle monotype prints.

Karen Garappolo
As an oil painter, Karen Garappolo uses strong colors in an expressive manner to depict landscapes, streetscapes, still lifes and portraits. She finds artistic inspiration in the beauty of ordinary objects and familiar places. Often, she paints her subjects bathed in light or with deep shadows. Now living in Saratoga, Garappolo received a bachelor’s degree in painting at the Rochester Institute of Technology and a master’s degree in medical illustration from the University of Rochester.

Judith Johnson-Williams
Finding beauty and inspiration in a material most people discard, Judith Johnson-Williams makes cardboard – especially the recycled kind – the basis of her art. Using a blade to remove outer layers to reveal cardboard’s textures, she creates complex works of art, some which look like carved wood. Johnson-Williams says working with cardboard offers the ideal combination of creation and destruction, and likes that mistakes and repairs are always visible. She also finds pleasure in taking a material considered worthless and making it desirable and valuable. After working in science and graphic arts, she became a full-time artist five years ago.

Marjorie Law
A New York City native, Marjorie Law became acquainted with nature early in life at summer camps. After attending nursing school in Palm Beach, she became a surgical nurse at the Stanford Medical Center. Yet, over a 30-year period, Law has taken numerous art courses and studied with master painters. The result is a unique style of abstract expressionistic painting full of bold, moody colors and forceful, dynamic gestures. Interested in rhythms and repetitions, she often features curvilinear arcs and circles, organic forms and diaphanous layers prominently in her paintings.

Nancy Lewis
Nancy Lewis’s art hovers in the area between painting and sculpture. She combines objects in an abstract, painterly way and considers forms she draws on paper as sculptural objects. Raised in Arkansas with a love of nature, Lewis earned a master of fine arts in sculpture. A self-described obsessive collector of little plastic, metal and paper items, she is intrigued by making “something from nothing,” and disguises objects that formerly served another purpose in her work, while exploring themes of ethereality, color and texture.

Patricia Machmiller
Underlying Patricia Machmiller’s works as a printmaker and Chinese brush painter is her love of haiku writing, an art form she has studied and practiced for 30 years. She began exploring painting to augment her writing, but discovered that brush painting and printmaking are both visual art forms that respect the paper, ink and word. Although the San Jose artist’s formal training lies in mathematics and chemistry, she has studied various art forms with the masters. Her nature-inspired works display a sense of quiet movement in their elegant minimalism.

Julia Nelson-Gal
Julia Nelson-Gal composes her body of work from the small things people leave behind and the simple moments recorded in photographs. Her photo-based mixed media works with a vintage feel incorporate such objects as handmade doilies, leaves or hair, raising questions on authorship and artistic originality. A photographer from the age of eight, Nelson-Gal studied photography in high school and college and earned undergraduate and graduate degrees in art history. After working in museums and auction houses across the country for 15 years, she began focusing on her own artistic career in the Bay Area.

Silvia Poloto
Born and raised in Brazil, Silvia Poloto moved to California to further her career as an engineer. However, she discovered she wanted to make a profession out of her desire to make art. Her thought-provoking sculptures and abstract paintings display how she is constantly experimenting with new ideas and techniques. Recently, she has focused on what she calls photo-based paintings, which involve the use of photographs and differ from her purely abstract works in that they require her to decide what she wants to convey before she begins painting. A resident of San Francisco’s Mission District, Poloto finds inspiration in her surroundings.

Simone Raoux
Simone Raoux paints both figurative works as well as colorful abstracts. In her figurative works, she creates portraits that capture female beauty by presenting women in moments when they are unaware of or surprised by being watched. In her still lifes, she studies how the arrangement of everyday objects changes their character and meaning. Raoux uses limited color palettes to focus on the shapes. She applies the principles of her figurative works to her bright abstract paintings, concentrating on the harmony of saturated colors to visually portray calmness, happiness, curiosity and solitude. Raoux was inspired by contemporary European masterworks while growing up in East Germany. She has taken art classes at several local colleges, and says painting makes her more creative in physics, a subject in which she holds a Ph.D.

Steve Soult
Visits to Yosemite introduced Steve Soult to Ansel Adams’s subject matter. At a workshop Soult attended in the 1970s, Adams himself taught Soult the composition techniques he still uses to this day. Soult, however, believes he must remain open to new ideas and experiment with materials and techniques. His characteristic style is a straightforward, honest portrayal of nature. Black and white photography, Soult believes, is the perfect medium to accentuate light and shadow as well as textural contrasts. He began his career in high-quality black and white photography in 1967.

Cindy Stokes
Cindy Stokes photographs everyday scenes and nature in such a way that her subjects become abstract or startling. Her black and white images reflect her attraction to the peculiar and ambiguous, as well as her interest in the need to discern order and structure within complexity. She uses photographs to gently call attention to a usually overlooked feature of a scene or object. Her art is an exploration of how simply removing color or imposing borders can change how an element of the natural world is understood. Trained in biological engineering, Stokes took a photography class nine years ago and has since taken classes and workshops to supplement her self-directed study and practice.

Brenda Trimble
San Jose-based Brenda Trimble specializes in macro-photography of flowers. According to her, white flowers offer a particularly exquisite sense of elegance. She captures them with beautiful light effects, simultaneously illuminating their delicateness and strength. Her aim is to create photos that transcend the urgency of daily life. Trimble attended photography classes at a variety of schools, including the New York Institute of Photography, Among her artistic influences are her science background and Georgia O’Keeffe’s body of work.

Michelle Waters
Michelle Waters creates wildly original paintings in which animals turn the human-run world upside-down. Bears and cougars deconstruct dams while cats remake Mount Rushmore into their own images. In addition to holding a degree in studio art from the University of California Santa Cruz, Waters has long been an environmental activist and nature lover. Her colorful and witty paintings are an active questioning of human domination over animals; she regards her artwork as cultural resistance to humanity’s negative impact on the earth.


Upcoming Events

By Kerri Lawnsby, Director of SOLA & Silicon Valley Open Studios

Spring is a busy season for art! But please make time for our local artists! There are several events upcoming where you can meet local artists or see their artwork:

1